Fancy a new challenge?

Why SMG?

A lot of agencies say it, but we truly believe it: our people are our biggest asset. 

At SMG, everyone has the opportunity to make their mark and be involved in something truly transformational. You'll have the chance to make a real difference and meet some brilliant people along the way. 

We pride ourselves on being a career accelerator, investing in and nurturing our employees' development from day one. 

Together we can transform shopper media.

Underpinned by our values

Our values are important to us, and they're underpinned through everything we do. Everyone across SMG lives and breathes these values too! 

Stay Honest - We're straight talkers, and our word is our bond. In a rapidly changing and sometimes bewildering world, we believe in doing business and treating people the right way, not just the easy way

Stay Hungry - Like most successful companies, we were founded on dissatisfaction with the status quo and the desire to improve it. We're still hungry, and ambitious, so we push ourselves to continually improve and learn. 

Stay Foolish - We have a childlike curiosity so we challenge convention - for instance, we launched the first ever shopper media planning and buying service for brands when we found out that existing media agencies "didn't do retail".

Have Fun - Hopefully not too much explanation is needed for this one! We work hard and we play hard.

Find out more about SMG

Our history

Want to become a part of our journey?

The beginning

With over 14 years of invaluable experience between them, our founding directors Matthew Lee & Joel Hopwood created our first agency Capture.

The Very Group

Capture began a partnership with Shop Direct (now The Very Group), developing their media estate from scratch and managing it to this very date.


Growth continued and Capture formed a partnership with the Co-op, connecting their supplier brands with a large base of shoppers across over 2,500 stores.


2017 was a busy year for us with the creation of our retail partnership agency Threefold, helping us to build valuable media estates for our retailer partners.


Then came Lobster, formed to help us deliver and demonstrate an increasing return on shopper media investment by combining technology, data science and media buying with our large FMCG clients.


With a large client base and 3 award winning agencies, SMG was formed as the parent company to Capture, Lobster & Threefold with transforming shopper media at its heart.

Lloyds Bank Mid-Market Business of the Year

Just 10 years after its inception, SMG were awarded the Lloyds Bank Mid-Market Business of the Year - as well as being featured in the 2019 Sunday Times Fast Track 100 of the UK's fastest-growing companies. 

New partnerships

Our growth continues! In 2020 we formed two brand new partnerships with retailers Deliveroo and Signet.


We are now in 3 major cities in the UK and 120 employees strong - with continued growth we are on the lookout for hungry, ambitious people to join our teams.

Next 15

In April this year, SMG became part of the Next 15 family, joining a growing group of successful agencies to help take us into the next era of growth. 

Life at SMG

 Our workplace culture is super important to us and we have a team dedicated to making SMG a great place to work. Whether it's Wellbeing Wednesday, a virtual quiz, or giving back to our charity partner The Trussell Trust, there is always something going on here at SMG. 




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Our benefits

We offer a range of benefits, as well as awesome colleagues, engaging work, and the opportunity to help us build three award-winning agencies - here's just a few...

  • Friyays!

    Every week all year round, we finish at 4pm on Fridays to kickstart the weekend off right!

  • Hybrid working

    We have no set working rules for the days you must be in the office. We understand that life is not all about us - we like to flex around you too, so trust you to work where you can be most effective.

  • Training & development

    We have a dedicated UniHub of training programmes, plus you'll have £500 towards a course of your choice.

  • We give back

    A team dedicated to making sure we find the time out to help others.

  • Bonus scheme

    A generous discretionary bonus scheme.

  • Season ticket & deposit loan scheme

    Need a little assistance getting a deposit together for your new flat? We can help with that.

Meet some of the team...

Our hybrid working policy has made such a difference for me having a longer commute. Being able to have the flexible option to work where I can be most effective, whether that's a home one week or the office the next has been great.

Jodie Verrall HR Manager, SMG

Working at SMG you are equipped with the resources and opportunity to learn and grow from day one. Progression, improvement, and support are of the utmost importance, which makes it such a positive and nurturing environment to work in

Alene Buckle Senior Client Manager, Capture

SMG truly is a career accelerator, and I gained so much experience quickly from being given autonomy from day 1. Being given the opportunity to progress from being a very green new starter, to now managing my own team, has been a real journey and one that has only been possible due to the development and progression opportunities I have been given at SMG

Matt Richardson Senior Client Manager, Lobster

SMG helped me with a deposit loan for my flat which I simply would have missed out on if I had not been given this help! There are many initiatives like this to make sure new starters are kept on their feet such as the transport ticket loan

Charlotte Smith HR & Office Assistant, SMG

Diversity & Inclusion

SMG is proud to be an equal opportunities employer. We are fully committed to providing equality in the workplace and ensure all opportunities for, and during employment, will be afforded to individuals fairly and irrespective of age, disability, gender, gender reassignment, marital or civil partnership status, pregnancy or maternity, race including colour, ethnic or national origins and nationality, religion or belief or sexual orientation (“the protected characteristics”). We want our organisation to reflect the diversity of our communities and we welcome applications from people of all backgrounds. dc_badge.png

 Our full Diversity & Inclusion policy can be found here

22a Leathermarket St
SE1 3HP London Directions 020 3553 5555 View page


The Very Group HQ (Shop Direct)
L70 1AB Liverpool Directions


Jactin house
M4 6WX Manchester Directions


NG2 3AA Nottingham Directions

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