Planner / Strategist

Planner / Strategist

Planner / Planning Manager

We are SMG, the parent company of three small-medium, fast-growing agencies; CaptureLobster and Threefold. Across the group, we have a shared mission to lead connected commerce marketing.

Role overview

We're looking for a Planner to join our central planning team, reporting to the Planning Director. You'll have experience creating marketing proposals for brands, to help us develop campaign responses across all three of our agencies across wide range of brands and retailers across FMCG, electronics, fashion, toys & more.

As a Planner at SMG, you will:

  • Build engaging ideas, working with client teams to meet the needs of the briefs.
  • Run internal workshops with colleagues to develop insight-led and idea-driven marketing campaigns.
  • Use performance data from our in-house software to inform your plans.
  • Build media plans, focusing on budget, funding for our clients finding the right media mix.
  • Work with internal teams to create a compelling story to our clients, demonstrating our approach and rationale, supported by research and data.
  • Create and deploy tools needed for the organisation, to minimise duplication and ensure consistency of output.
  • Provide consultancy to our clients across a diverse range of subject matters.
  • Work closely with colleagues in planning, creative and insight departments to leverage their expertise to fuel our plans.

As a Planner at SMG, we'd like you to bring:

  • Experience creating marketing plans for brands that achieve great results.
  • A balance of creativity (coming up with exciting ideas at pace) and commerciality.
  • A clear approach to analysing data and research to glean unique and insights.
  • Experience working with multiple team members to achieve outstanding client service (even internally).
  • Pragmatic approach to working at pace across multiple projects and subject areas.

And in return, SMG offers:

  • Great compensation package and 20% discretionary bonus scheme.
  • 25 days holiday (plus bank holidays).
  • £500 Uni Fund towards external training.
  • 4pm finishes on Friday (all year).
  • A flexible and hybrid working environment.
  • Dedicated Wellbeing programme.

We've been listed 16th in Best Companies marketing and media's best agencies to work for and named in the top 100 mid sized companies to work for in 2021, we're proud of our culture built by exceptional people. We are committed to developing our teams to help them be the best they can be.

SMG are proud to be an equal opportunities employer. We are fully committed to providing equality in the workplace and ensure all opportunities for, and during employment, will be afforded to individuals fairly and irrespective of age, disability, gender, gender reassignment, marital or civil partnership status, pregnancy or maternity, race including colour, ethnic or national origins and nationality, religion or belief or sexual orientation ("the protected characteristics"). We want our organisation to reflect the diversity of our communities and we welcome applications from people from all backgrounds.

We would like you to perform at your best so if you require any adjustments to support you through your application, let us know.

Or, know someone who would be a perfect fit? Let them know!


22a Leathermarket St
SE1 3HP London Directions 020 3553 5555 View page

Our benefits

We offer a range of benefits, as well as awesome colleagues, engaging work, and the opportunity to help us build three award-winning agencies - here's just a few...

  • Friyays!

    3pm beer o'clock and 4pm finishes every Friday to kickstart your weekend off right!

  • Hybrid working

    More important now than ever! We understand that life is not all about us - we like to flex around you too.

  • Training & development

    We have a dedicated UniHub of training programmes, plus credits towards a course of your choice.

  • We give back

    A team dedicated to making sure we find the time out to help others.

  • Bonus scheme

    A 20% discretionary bonus scheme.

  • Season ticket & deposit loan scheme

    Need a little assistance getting a deposit together for your new flat? We can help with that.

Life at SMG

Our workplace culture is super important to us and we have a team dedicated to making SMG a great place to work. Whether it's Wellbeing Wednesday, a virtual quiz, or giving back to our charity partner The Trussell Trust, there is always something going on here at SMG. 

Already working at SMG?

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