Digital Media Specialist

Digital Media Specialist

Due to the flexibility of our hybrid working policy, the location of this role is determined on the best person and not where you are located, so with that in mind we'd love to hear from you.

Business overview

SMG is one of the most exciting growth companies in the UK today. Home to three award winning agencies, Capture, Lobster and Threefold. At SMG, our people are at the heart of everything we do and are our biggest asset. We are proud to provide opportunities for fast career growth, recognising and rewarding great work, and doing this within an inclusive, highly flexible, and innovative environment.

We are dedicated to support our employees to be the best version of themselves both inside and outside of work. We’re have an extraordinary culture built by exceptional people and it’s because of this that we’ve been recognised at the 16th in Best Companies marketing and media's best agencies to work for, and we’ve also been named in the top 100 mid sized companies to work for in 2021.

Across the group, we have a shared mission to lead connected commerce marketing.

What is Boots Media Group?

Boots Media Group is a full-service advertising offering for its supplier brands, rooted in insights and first-party data. The group enables brands to deliver high-performing connected marketing campaigns to Boots UK customers, as well as maximise ROI on their advertising investment.

With over 1 billion web visits per year and a market-leading loyalty programme, we have a unique opportunity to build a market-leading digital advertising service for brands in the UK. By utilising 1st party customer data gathered through several pathways (.com, in-store, loyalty card and beyond), we will be able to offer a rare opportunity for brands to advertise to a highly segmented audience in proximity to the point of purchase.

The group is a partnership between Boots and our Threefold agency and is an incredibly exciting move as it is the first of its kind from any UK retailer.

Role overview

We’re searching for an experienced digital media specialist to lead a new digital media capability in our partnership with Boots.

Working with senior stakeholders across both agency and client, this person will drive the set-up, innovation, and performance of this new digital advertising ecosystem on Boots owned and paid channels.

We’re looking for someone with experience in one or more of these areas:

  • Digital campaign management
  • Programmatic trading
  • Data management
  • Multi-platform integrations and data analytics.

This is an opportunity for someone eager to make their mark on the digital landscape and work on a unique business opportunity with unrivalled 1st party data and offering significant potential for growth.

 As a Digital Media Specialist at SMG, you will:

  • Act as the face of the digital advertising services offering within the Boots Media Group, representing the business at key meetings with strategic partners (both prospective advertisers and media/data partners). 
  • Own the roadmap for the digital media suite, proactively managing the project from inception to beta-testing to launch. 
  • Act as the champion for the development of the suite’s DSP, including working alongside LiveRamp, Criteo, InfoSum (and others as needed) to build all functionality into the website and beyond.
  • Determine the optimal routes for the integration and management of Boots' 1st party and 3rd party data (paid and advertiser owned) into the ecosystem, working alongside stakeholders in the Boots' insight & loyalty teams. 
  • Build clear and efficient campaign planning, management, and evaluation processes (alongside your counterparts in the implementation team) building a clear pathway to getting a campaign from A to B.
  • Contribute to wider SMG digital innovations and platform developments, as part of the Connect-R media team.

 As a Digital Media Specialist, we'd like you to bring:

  • Strong background in digital marketing and data analytics (3+ years’ experience).
  • Understanding of digital media and the wider marketplace (esp. across data & programmatic fields).
  • Experience of working within a large agency and/or working with large clients on key campaigns and projects, possessing a solution focused mind-set.
  • Understanding of data integrations across platforms and able to manage partnerships across a tech stack.
  • Possess strong influencing and interpersonal skills, confident communicating with senior client stakeholders.
  • Strong analytical skills and attention to detail.
  • Proactive and engaged working approach.
  • Dedicated team player, able to build relationships internally and externally.
  • Experience working with DSPs desirable, but not essential (The Trade Desk, Criteo, Citrus, DV360).


  • Finance: Generous discretionary bonus scheme, £500 Uni Fund towards learning and development, pension scheme, variety of available loans, opportunities for accelerated growth and development.
  • Health & wellness: A culture focused on wellbeing, headspace subscription, employee assistance programme, eye care, regular exercise classes.
  • Family: Paid time for new parents, access to parent resource group, a highly flexible and hybrid working environment.
  • Community: Access to a range of employee resource groups, a dedicated CSR programme that supports our local communities and chosen charities, non-hierarchical feel, collaborative workplace.
  • Fun: 4pm Friday finishes all year, two fully paid conferences a year at Summer and Winter, dedicated team that put-on events and activities throughout the year to get involved in.

At SMG we want our people to feel empowered to choose where they can work most effectively; be that from one of our offices, home, or your favourite cafe. Due to the flexibility of our hybrid working policy, the location of this role is determined on the best person and not where you are located, so with that in mind we'd love to hear from you.

SMG are proud to be an equal opportunities employer. We are fully committed to providing equality in the workplace and ensure all opportunities for, and during employment, will be afforded to individuals fairly and irrespective of age, disability, gender, gender reassignment, marital or civil partnership status, pregnancy or maternity, race including colour, ethnic or national origins and nationality, religion or belief or sexual orientation ("the protected characteristics"). We want our organisation to reflect the diversity of our communities and we welcome applications from people from all backgrounds.

We would like you to perform at your best so if you require any adjustments to support you through your application, let us know.

Our full data retention policy can be found here. 

Additional information

  • Remote status

    Flexible remote

Or, know someone who would be a perfect fit? Let them know!


22a Leathermarket St
SE1 3HP London Directions 020 3553 5555 View page

Our benefits

We offer a range of benefits, as well as awesome colleagues, engaging work, and the opportunity to help us build three award-winning agencies - here's just a few...

  • Friyays!

    Every week all year round, we finish at 4pm on Fridays to kickstart the weekend off right!

  • Hybrid working

    We have no set working rules for the days you must be in the office. We understand that life is not all about us - we like to flex around you too, so trust you to work where you can be most effective.

  • Training & development

    We have a dedicated UniHub of training programmes, plus you'll have £500 towards a course of your choice.

  • We give back

    A team dedicated to making sure we find the time out to help others.

  • Bonus scheme

    A generous discretionary bonus scheme.

  • Season ticket & deposit loan scheme

    Need a little assistance getting a deposit together for your new flat? We can help with that.

Life at SMG

 Our workplace culture is super important to us and we have a team dedicated to making SMG a great place to work. Whether it's Wellbeing Wednesday, a virtual quiz, or giving back to our charity partner The Trussell Trust, there is always something going on here at SMG. 




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